Your Voice, Our Strategy, Shared Success
At Vivian Arthur Consulting, we don’t just manage communications; we mold them into powerful tools that support your business goals, enhance your brand image, and drive tangible results. Our commitment to excellence in communication is unwavering, and we strive to ensure that every message, campaign, and strategy we develop not only aligns with your vision but also propels your business toward unprecedented success.
Our Services
Media/Public Relations Suite
Media/Public Relations Suite
Media/Public Relations Suite
- Media Relations
- Speech writing
- Press releases
- Media monitoring
- Reputation management
- Community Outreach & CSR programs
Communications Strategy
Media/Public Relations Suite
Media/Public Relations Suite
- Communications assessment
- Crisis prevention planning
- Standardization of company communications
- Training in protocols and processes
Crisis Management
Media/Public Relations Suite
Consulting Services
- Crisis forecasting and prevention
- Crisis intervention and resolution
Consulting Services
Event and Brand Management
Consulting Services
- Group or 1:1 sessions
- Communication skill enhancement
- Public speaking evaluation
- Brand strategy consultation
- Media training
Branding and Marketing
Event and Brand Management
Event and Brand Management
- Brand consultation
- Brand strategy
- Brand positioning
- Market research
- Strategic alliances
- Social media management
- Digital marketing strategy
- Influencer marketing
Event and Brand Management
Event and Brand Management
Event and Brand Management
- Event planning and monitoring
- Product launches
Business Communications Implementation Plan
Business Communications Implementation Plan
Business Communications Implementation Plan
- Goal setting and KPIs
- Strategic and action plan development
- Establishment of SOPs
SOME OF Our CLIENTS
Our approach
Leveraging our extensive corporate experience, we recognize the importance of transcending traditional external communications. Our focus is on cultivating and reinforcing internal processes, to harmonize and enhance both internal and external communications. This comprehensive approach ensures that every aspect of your communication strategy is cohesive and fine-tuned for the highest level of effectiveness, thereby fortifying your brand's reputation in a competitive marketplace.
We understand that the essence of powerful communication lies in its integration with marketing efforts. By aligning these two spheres, we ensure that your products not only retain their market position but also thrive in competitive environments. Our methodology involves a deep dive into your business’s unique dynamics, followed by crafting bespoke strategies that resonate with your internal team and your external audience.
Our services in media/public relations, branding, and crisis management are not standalone offerings; they are part of a larger, cohesive strategy designed to foster growth and stability. Whether it’s through media training that empowers your team to represent your brand effectively, or through the development of a comprehensive communications strategy that aligns with your marketing goals, we're here to ensure that every aspect of your public relations effort is synchronized for optimal results.
Moreover, our business implementation plan is tailored to identify your specific needs and areas of opportunity. We set clear, achievable objectives and key performance indicators (KPIs), then execute a strategic and action plan that drives your business forward. This process is instrumental in ensuring that your internal communications are as robust and effective as your external messaging, creating a seamless, integrated experience for both your employees and customers.
About us
Our Expertise
At Vivian Arthur Consulting, we bring over 25 years of corporate public relations expertise to your doorstep. Founded by the distinguished publicist, Vivian Arthur, we specialize in media and corporate relations, marketing strategies, and much more, with a particular focus on the healthcare, medical, and non-profit sectors.
Our Founder
Working in public relations in the corporate world, Vivian has successfully strengthened the reputation of businesses, led crisis management, and strategized mergers and acquisitions while forming strong alliances and community programs that promote social welfare and generational integration.
Not only has she served the corporate world as a PR leader, but she also created and directed three departments, a non-profit foundation of a well-known health insurance company in Puerto Rico, and their community programs.
She developed the “Viejo Te Amo” public service campaign and the “Abraza a tu abuel@” social innovation movement. In 2018, she was recognized in Puerto Rico by the President of the House of Representatives as one of the "Heroines of María".
In 2021, Vivian was awarded by the Puerto Rico Public Relations Association as "Distinguished Publicist of the year 2021". She left the corporate world to launch Vivian Arthur Consulting, a firm dedicated to providing solutions in Media/Public relations, Corporate Relations, Communications and Marketing, Corporate Social Responsibility, Community Relations, and much more. Her Public Relations license is #196.
Workshops & trainings
Customer service excellence
Your Brand IN the Public Eye
Your Brand IN the Public Eye
Designed to empower customer service professionals with the tools, techniques, and mindset required to deliver outstanding service experiences by:
- Mastering communication skills,
- Becoming equipped with strategies for handling difficult situation,
- Cultivating a Customer-Centric Mindset.
Max of participants: 15-30 people
Time: Minimum 2 hours
Audience: All or industry-specific for healthcare professionals who serve Seniors.
Your Brand IN the Public Eye
Your Brand IN the Public Eye
Your Brand IN the Public Eye
This workshop allows both entrepreneurs and corporate executives audience understand how actions and words influence public opinion and impact our business.
The key takeaways are:
- Discover your brand's differentiator,
- Use storytelling to market your brand and best connect with your target audience,
- Establish effective protocols to prevent a crisis.
Max of participants: 30
Time: Minimum 2 hours